Fitness clubs, health clubs, gyms – whatever they’re called, they seem to be everywhere. It’s big business too. The global fitness club industry itself is estimated to grow to $434.74 billion in the US alone by 2028. Impressive.
Allied to that has been the proliferation of personal fitness instructors offering their own fitness classes, whether from home, at client’s homes or at a studio, gym or even the local park. As more and more people want to get fit and healthy, so fitness instructors have filled the void for those wanting a personal touch with their work-outs.
But what of fitness instructors who have taken their business online? Do you have any idea of just how big the online fitness industry has become? Well, it’s probably bigger than you thought. It grew from $11.39 billion in 2021 to $16.15 billion in 2022 alone. It gets better: the online or virtual fitness market as it’s called is expected to reach a whopping $79.87 billion in 2026. Now that is impressive!
With those amazing statistics in mind, read on to find out six great reasons why online fitness classes can earn you more money than doing them in person.
Goodbye Space Issues!
Being able to run fitness sessions virtually means not having to worry about a physical space for your workouts. A physical space may very well cost you money if you are renting studio space in a gym or commercial building. You can opt to convert a room or space within your own home to have sessions, which can be a hassle in itself. And doing that can have personal privacy implications too.
Online fitness classes mean all you need to invest in is a decent cam and mic and the good news is that the technology is getting cheaper and better by the month.
Hello More Clients!
With in-person fitness sessions, you are always limited by the number of clients you can have attend a session. Yes, you can command good money with one-on-one sessions, especially with wealthy clients, but that market is tight and also depends on you having access to such clients.
Understandably, people attending larger classes are not willing to fork out big money for those sessions. And so you are constantly hampered by maximizing client reach and making more money.
Once you’re on your SEO game, you can then consider going beyond only offering online fitness classes at set times. You can live stream fitness classes, which can then be uploaded onto your website and any number of social media platforms. You can sell downloadable workout plans and sell your own branded merchandise or get sponsored to do so. You can even consider launching your own fitness app. They’re calling it a ‘digital gold rush’ and you can ride that wave too!
And remember this: whilst you may have 30 or even 100 people doing a workout along with you online, as far as each of those clients is concerned, they are alone and literally having a 1-on-1 with you. Plus they get to do it from the comfort of their own home, not having to accommodate you or be in some sweaty, noisy gym. Win-win!
Hello Going Global!
With in-person fitness sessions you are obviously limited to clients in your practical geographic reach. Now imagine having a session in which you have clients working out with you from the US, Canada, UK, Germany, Brazil, Indonesia and Nepal! You can have just that with online fitness sessions.
Lauren Roxborough, had this to say of her online fitness studio: “Now we’re reaching people that we never would have been able to reach before. One of our most popular clients is in Japan. We’re reaching a lot more people from everywhere.” You too can aspire to that.
There is nothing more annoying for a fitness instructor to have a private session cancelled by a client at the last moment. Even if the client has paid for the class, it’s still a nuisance. More often than not, it still means a loss of income (if, say, they ‘cancel in time’) and can play havoc with your scheduling.
With online classes, your risk of cancellations is diminished because you can better play the numbers game.
Hello Digital Diversification!
Going digital can seem overwhelming, of course. Just take search engine optimisation (SEO) for example. You may have heard of SEO but have little clue about how it works, yet know it’s important if people are to discover you online. However, getting to know the fundamentals of SEO is easier than ever and will do wonders for your website’s reach. Once you’re on your SEO game, you can then consider going beyond only offering online fitness classes at set times. You can live stream fitness classes, which can then be uploaded onto your website and any number of social media platforms.
You can sell downloadable workout plans and sell your own branded merchandise or get sponsored to do so. You can even consider launching your own fitness app. They’re calling it a ‘digital gold rush’ and you can ride that wave too!
There has never been a better time to offer your fitness classes online. As discussed, there are multiple reasons why this makes sense, from having more clients and making more money, to diversifying what you can offer.
Going online with your fitness classes will also allow you to well and truly be your own boss, not having to be at the mercy of health club owners or the whim of clients and their unreliable schedules.
You set the times, you set the rules and you make as many fitness offerings as you want. Can you really say no to that?