How to Monetize Your Instagram Page As a Fitness Trainer
Written by Stephanie
September 16, 2022
One of the best ways to build a successful fitness brand is to build a strong Instagram presence. Instagram is where millions of people go to learn about new fitness classes, get tips on improving their workouts, and see before-and-after photos of others for motivation.
If you are an online fitness trainer or an in-person trainer wanting to venture out into the internet, keep reading to learn four tips on utilizing Instagram as a tool to build your personal brand, sell your fitness classes, generate revenue, and more.
Tip number 1: Grow your Instagram account
An Instagram account with an engaging fan base is a great place to start. Having more followers makes your revenue-driving strategies more effective.
Here are several ways you can get more followers on Instagram.
- Take advantage of the Bio section: Your bio and profile picture are the first things anybody sees when they visit your page, making it beneficial to have all your relevant information there. This information can be your website, program, profession, etc. Remember, you can write up to 150 characters on the Instagram bio section, so don’t be shy, go Crazy!
- Using hashtags related to fitness, health, exercise and nutrition
- Pay influencers to promote your page and fitness programs: this is one of the most powerful ways to gain exposure. If you don’t want to spend a hefty amount of money, you can approach micro-influencers (influencers with less than 10k followers) with a style compatible with yours and create an arrangement that benefits both of you.
You should be mindful when choosing an influencer to promote your services and make sure that you pick an influencer in your niche because you are not looking just for any followers but convertible followers.
- Utilize Instagram ads: Instagram ads can also be super valuable in increasing your follower base. You might have to take a short course on youtube (or any other site with classes on the topic) to learn how to utilize it best.
Now that you’ve built an Instagram following and racked up the likes and comments, you should focus on converting these followers into actual buyers, which leads us to our next tip.
Most adults have a hectic schedule and no time to go to the gym, and hiring a personal trainer, can be pretty expensive. This is your time to shine as an online fitness coach! Start offering easy-to-follow workout programs and online coaching to your followers for a fee. You can make them choose between a monthly and yearly subscription.
In addition, post short videos of your workouts on your Instagram page regularly for free. That would give your followers a better understanding of what you have to offer and encourage them to look into your paid programs. Be sure to keep your content valuable, fresh and up to date with the everchanging tastes of your Instagram audience.
Tip number 2: Sell different programs and classes online
Most adults have a hectic schedule and no time to go to the gym, and hiring a personal trainer, can be pretty expensive. This is your time to shine as an online fitness coach! Start offering easy-to-follow workout programs and online coaching to your followers for a fee. You can make them choose between a monthly and yearly subscription.
In addition, post short videos of your workouts on your Instagram page regularly for free. That would give your followers a better understanding of what you have to offer and encourage them to look into your paid programs. Be sure to keep your content valuable, fresh and up to date with the everchanging tastes of your Instagram audience.
Tip number 3: Sponsorships
Finding the right sponsors to promote on your page, be it in a short-term or long-term contract, will provide you with additional capital and products to work with. It will also expose you to more Instagram users who are interested in fitness. Your sponsors can be anything from time-tracking app developers to sportswear brands. You can agree to use their gear in a video or create posts about how to use their products and services. Picking the right sponsor depends on the type of fitness classes and that you offer.
Tip number 4: Good old affiliate marketing
Affiliate marketing can be one of the best ways to earn passive income from your fitness classes. Health and fitness are one of the most lucrative niches in affiliate marketing. You can start by checking if the products you use have affiliate programs. If there aren’t any, you can explore products in your fitness or sport niche and then promote the products on your videos, website, and fitness classes by adding your affiliate link.
Disclaimer: don’t forget to consistently remind your followers that you have affiliate links.
Bonus Tip!! : Sell Merchandise
Once you have funds rolling in from your fitness classes, you can jump into the merch world. Start selling your own products on your website and promote them on your Instagram and other social media pages.
Once you have a marketable followers base, you can pick up one or all of these tips mentioned above to skyrocket your revenue. Keep in mind that you will not find much success unless you are consistent and patient. Let us know your favorite tip to market your Instagram in the comments below!
